As we entered the fall of 2010, Brafton reported that Yahoo – the search underdog – garnered the most site visits. Now, as we enter the new year, the latest comScore data reveals that Yahoo sites are, once again, the most visited web destinations.
ComScore's ranking of the top web properties for December of 2010 (released this week) reveal that Yahoo sites are the No. 1 places online. Yahoo had more than 181 million unique visitors to its sites last month, giving it a nice lead on runner-up Google, which attracted 179 million unique visitors to its sites.
The news of Yahoo's success as a web destination comes with the less positive news that the company's gross revenues were at $1.53 billion in the fourth quarter of 2010, down 12 percent compared to Q4 last year. The company announced its Q4 results today, and officials suggest they still have high hopes for the company in spite of lackluster revenue.
"We just completed a very encouraging quarter and year for Yahoo, where we saw our plans to turn around the company gain momentum," said Carol Bartz, CEO of Yahoo.
While Yahoo sites may be garnering the most visits, marketers will likely want to optimize their sites with Google searches in mind. As Brafton has reported, Google is still consumers' preferred search engine.