Rumors indicate that Yahoo is struggling, with Brafton reporting just last week that the company confirmed it would cut Buzz. Yet, the latest comScore data indicates that Yahoo sites are the most popular properties on the web.
In comScore's ranking of the top 50 web properties for November 2010, Yahoo sites came out on top, boasting more than 180.9 million visitors. This marks a modest but notable increase over the company's 179.6 million visitors in October.
Microsoft sites saw considerable gains, from 170.6 million to 175.7 million visitors, but the company remained third overall in rankings. Facebook also held steady in fourth place, roughly maintaining its number of visitors (151.7 million in November compared to 151.1 million in October).
Meanwhile, Google sites dropped to second and demonstrated a loss in unique visitors. ComScore says the search giant attracted 178.7 million unique visitors to its properties last month, compared to 180.8 million visitors in October.
Even though Yahoo may have beaten out Google in terms of unique site visitors, internet users still seem to prefer the company for conducting searches – and marketers may want to plan search and content campaigns accordingly. As Brafton reported, search market reports from both Hitwise and comScore indicate that Google is still king of the search market.