With Magid reporting that nearly 10 percent of online video viewers are more open to ads in internet videos than those on regular television, Brafton has reported that marketers must master video content. Those looking to catch viewers' interest should consider that Google sites garner the most unique viewers and deliver ads to more than 16 percent of the overall U.S. audience, according to the latest comScore Video Metrix data, suggesting YouTube content should be a top priority.
YouTube is steadily gaining ground as a video-serving platform. The latest Top 50 Web Properties rankings from comScore show that YouTube.com attracted more than 113 million unique visitors in September 2010, up from 112 million in August. This gained the site a solid position in the top 50 sites for ad focus.
Plus, Search Engine Watch reports that experts at SES Chicago have shed some light on the marketing power of YouTube. The source reports that consumers conducted 10.6 million Google searches but watched 14.2 million videos on YouTube last month, and approximately 1.5 million business-related queries are conducted on YouTube each week. Additionally, SES Chicago attendees learned that YouTube videos will soon be transcribed and indexed for standard searches.
Marketers who want to make it easy for prospects to find their videos on YouTube should remember that SEO rules apply to video sites as much as standard business sites. It's important to plan a keyword strategy for the text in video titles and descriptions to get views up and boost overall video rankings in YouTube results.
The recent release of Google TV, reported by Brafton last week, might help further establish online video viewing as a standard consumer practice by bringing YouTube content to living room screens. According to DigiTimes, Logitech expects to sell half a million set-top boxes for Google TV by the end of 2010, and Google enthusiasts may turn to YouTube.