It’s clear that Youtube is the hot marketing channel this summer and its not going to cool down with the change of season. New data shows that people are tuning into Youtube more than cable, and last week we learned Youtube might be taking their investments to Hollywood, for series similar to what you might see on cable or Netflix.

Video social shares have doubled in the past year, how-to videos are featured in SERPs more than ever, and Millennials say Youtube is their go-to spot for learning about products online.

Here’s the point – Youtube is growing and you’re doing your video marketing efforts a disservice if you’re not on it. At Brafton we’re actually in the middle of revamping our Youtube strategy, and there are a few things we’re making sure we take into account:

First – don’t just dump your content there and expect people to come. Before you even type in the Youtube URL, take a look at the videos you have and organize them – make sure each one has a thumbnail image that’s visually appealing, and get to work on making sure the titles, descriptions and links are optimized for search.

Next, once you’re on Youtube, be sure to keep your videos quick and engaging. You don’t want to lose your audience’s attention and fun visuals can help with that.

Finally – Remember what your goals are. Are you trying to get people back to your site? Trying to get them to subscribe? Comment? Become your biggest fan? It’s a good idea to make sure playlists and clips have a CTA and remember – giving people too many options is not a good thing. Simple is always better.

So, here’s the point of my video – I would love for you to let us know what you think works best on Youtube, and how you’ve seen the most success. Let us know your thoughts in the comments or on Twitter – and happy content marketing.

Want to learn more about Youtube marketing? Check out the Youtube Marketing Playbook and the Top 10 Ways to Optimize Your Business YouTube Channel infographic.


Molly Buccini is Brafton's community manager. She joined the team with a background in digital journalism and social media. She's a theatre nerd, pop culture junkie and lover of summertime.