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    2016 content trends: Email marketing with mobile in mind #12daysofcontent

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    Email marketing in 2016 requires a mobile strategy. Lead Strategist Dave Behuniak explains why.

    2016 Marketing trends: Rethinking keyword strategies #12daysofcontent

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    What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.

    2016 Content marketing trends: Don’t overlook animated video #12daysofcontent

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    Lead Animator Evelin’s sharing her advice for better video marketing with animations.

    2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent

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    Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.

    2016 Content trends: Use competitive analysis to create better-than-the-rest content, #12daysofcontent

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    Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.

    2016 Content marketing trends: Video for ROI wins #12daysofcontent

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    Creating more video content is among marketers’ top goals for 2016, but how can you make sure your strategies will provide video marketing ROI? A strategist offers his advice in this #12DaysofContent video.

    2016 Content marketing trends: Tech for better content integration, #12daysofcontent

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    Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.

    2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent

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    It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in […]

    2016 Content Trends – Build trust & make more sales with longform content – #12DaysOfContent

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    Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.