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    How to interpret your average session duration

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    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

    A content marketer’s guide to creating personas

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    Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.

    Brafton 2017 Content Marketing Benchmark Report

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    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

    SEO

    An interview with Rand Fishkin, the Wizard of Moz

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    We sat down with Rand Fishkin with the initial intention of writing a story called, “How Brafton uses MozTools,” but after an hour of speaking with him, we realized there […]

    Rethinking social media strategy in 2017 [success story]

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    One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.

    Remember when we saw Google naked?

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    We explore why giving a blog post a creative title made Google think it was about something entirely different than content marketing.

    Not all scary numbers want to eat you [success story]

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    B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

    I saw Google naked in the shower

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    A lesson in learning more about Google’s ranking algorithm through researching a Google Analytics anomaly on our own blog.