ClickCease analytics Archives - Brafton

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How to interpret your average session duration

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Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

A Content Marketer’s Guide to Creating Personas

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What happens if your buyer personas don’t actually see your content? Here’s how to define and delight your content marketing personas for a more targeted content strategy.

Brafton 2017 Content Marketing Benchmark Report

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We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

SEO

An interview with Rand Fishkin, the Wizard of Moz

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We sat down with Rand Fishkin with the initial intention of writing a story called, “How Brafton uses MozTools,” but after an hour of speaking with him, we realized there […]

Rethinking social media strategy in 2017 [success story]

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One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.

Remember when we saw Google naked?

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We explore why giving a blog post a creative title made Google think it was about something entirely different than content marketing.

Not all scary numbers want to eat you [success story]

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B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

I saw Google naked in the shower

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A lesson in learning more about Google’s ranking algorithm through researching a Google Analytics anomaly on our own blog.