Audience Targeting

What do you do when you get to work and your boss wants to use a new meme in your strategy? (Don’t worry. We’re here to help.)

No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

Want your marketing strategies to be Super Bowl-worthy? These successful campaigns provide valuable lessons for marketers to score big with your audience.

These guidelines will help you determine the best and worst practices for syndicating your brand’s content.

When you know your audience, you can create more engaging, targeted content that will be more effective at turning readers into potential customers.

​AdAge reports that Twitter has plans to develop a retargeting option for advertisers similar to Facebook Exchange.