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    Guess Who: How to create winning B2B buyer personas


    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have […]

    The future is human: How emotional marketing works for B2B


    When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning […]

    How to craft content for B2B sales cycles


    Keep B2B sales cycles top of mind when crafting your content marketing strategy.

    How to up your B2B content marketing game


    Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the […]

    What you need to know about customer testimonials


    All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your […]

    How to post on Pulse to reach the heart of the conversation


    For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.

    6 secrets to creating a successful eBook


    Not all eBooks are created the same, but by following these six secrets, your eBooks can best the rest.

    B2B vs B2C social media strategies: Know the difference


    Not seeing the social media results you’re looking for? Make sure you’re using the right strategies for your business.