• X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox weekly.

    Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don't see it come through, check your spam folder and mark the email as "not spam."

    Guess Who: How to create winning B2B buyer personas

    sep

    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have […]

    The future is human: How emotional marketing works for B2B

    sep

    When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning […]

    How to craft content for B2B sales cycles

    sep

    Keep B2B sales cycles top of mind when crafting your content marketing strategy.

    How to up your B2B content marketing game

    sep

    Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the […]

    What you need to know about customer testimonials

    sep

    All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your […]

    How to post on Pulse to reach the heart of the conversation

    sep

    For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.

    6 secrets to creating a successful eBook

    sep

    Not all eBooks are created the same, but by following these six secrets, your eBooks can best the rest.

    B2B vs B2C social media strategies: Know the difference

    sep

    Not seeing the social media results you’re looking for? Make sure you’re using the right strategies for your business.