• Three traits of successful holiday content marketing campaigns

    I’m working with a number of clients on holiday-inspired content marketing campaigns for the season, and their success can be your success.

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    Four B2B content marketing challenges killing ROI

    Content marketing has its fair share of challenges, but content creation services can help clients navigate rough waters.

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    Brands make social media management top priority

    Business owners are funneling resources toward social media content management moving into the new year.

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    Content marketing reaches consumers who’d be ‘lost without the web’

    The top marketing challenge for most businesses is high-quality content creation.

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    Poetry for Marketers: Develop authority by crafting your blog with care

    Writing a blog isn’t easy, and developing your voice carefully will yield the best results.

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    LinkedIn, blog marketing quickly becoming top priorities for B2B marketers

    With social media marketing becoming more pervasive, B2B companies are focusing their efforts on expanding to LinkedIn and blog content marketing.

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    Moms active in the blogosphere, becoming sought-after brand advocates

    Moms have become increasingly active on blogs and social media, which makes them especially strong brand advocates.

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    Blog content marketing on the rise

    A report from Nielsen found that blogs are becoming increasingly popular, further demonstrating their value as a marketing tool.

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    Blog content marketing impacts 69 percent of women’s tech purchases

    A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing.

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    Businesses need to simplify social media marketing

    A report from the Altimeter Group found that businesses are struggling to streamline and formalize their use of social media marketing.

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