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    Is your content activating your brand? It should be

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    Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much […]

    How to differentiate your brand from your founder

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    Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous […]

    What Game of Thrones teaches us about brand development

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    “I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are […]

    Ads that imitate art: How successful are they really?

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    Branded content has existed for a very long time. If you look at Renaissance artists, most if not all of them were able to make their art by being funded […]

    Social influencers: Who, why and how they help marketers

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    Does your social media marketing strategy involve engaging with influencers? Find out why it may be time to reach out.