Branding Archives - Brafton
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    3 steps for mastering your brand voice through content marketing

    Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What… Read more »

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    5 bonafide brands rocking the marketing world

    Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.

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    Lead gen from B2B branded content: What you need to know

    If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.

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    Rebranding your company’s image: Here’s how

    In the course of normal business, you may be faced with a problem that was thrust upon you: To rebrand, or not to rebrand. While the annals of entrepreneurship showcase… Read more »

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    Ads that imitate art: How successful are they really?

    Branded content has existed for a very long time. If you look at Renaissance artists, most if not all of them were able to make their art by being funded… Read more »

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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    How to create your company’s visual style guide

    Learn what to include in your brand style guide for content marketing and beyond.

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    How to build & measure brand awareness from content #12DaysofContent

    Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

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    Conquer the content marketing White Whale: Getting your brand’s voice and tone right

    Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.

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    What to wear to look your best in marketing videos

    Here are some dos and don’ts from our video team to help you look your best in your marketing videos.

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