Branding Archives - Brafton
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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    How to create your company’s visual style guide

    Learn what to include in your brand style guide for content marketing and beyond.

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    How to build & measure brand awareness from content #12DaysofContent

    Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

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    Conquer the content marketing White Whale: Getting your brand’s voice and tone right

    Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.

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    What to wear to look your best in marketing videos

    Here are some dos and don’ts from our video team to help you look your best in your marketing videos.

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    Content marketing builds brand awareness for 200% more organic visits

    One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.

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    57 percent of tech companies outsource (at least) part of their content marketing

    Tech companies outsource their content marketing to keep up with consumer trends and compete over the holidays.

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    15 Tips for marketers about making successful graphics

    Here are tips from our graphics experts about how marketers can create stunning and successful visuals for their brands.

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    Why content writers are your best marketers

    A lot of clients ask how writers can tackle complex subject matter if they’re not experts in the field. Here’s why writers are the best people for your content marketing team.

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    How to build your authority by being in the right place at the right time

    Editors note: This is a guest contribution from Ann Smarty. When we first met Ann at a marketing conference, we instantly recognized her face from her social media icons. (Fun… Read more »

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