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    Conquer the content marketing White Whale: Getting your brand’s voice and tone right


    Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.

    What to wear to look your best in marketing videos


    Here are some dos and don’ts from our video team to help you look your best in your marketing videos.

    Content marketing builds brand awareness for 200% more organic visits


    One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.

    57 percent of tech companies outsource (at least) part of their content marketing


    Tech companies outsource their content marketing to keep up with consumer trends and compete over the holidays.

    15 Tips for marketers about making successful graphics


    Here are tips from our graphics experts about how marketers can create stunning and successful visuals for their brands.

    Why content writers are your best marketers


    A lot of clients ask how writers can tackle complex subject matter if they’re not experts in the field. Here’s why writers are the best people for your content marketing team.

    How to build your authority by being in the right place at the right time


    Editors note: This is a guest contribution from Ann Smarty. When we first met Ann at a marketing conference, we instantly recognized her face from her social media icons. (Fun […]

    What kind of video do you need? A guide to goal-focused video marketing


    To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.

    Let me Facebook that for you: Search marketing comes to social networks


    Facebook adds keyword-oriented search to its list of functions aimed at making the site a search marketing competitor to Google.