Pawan Deshpande, CEO of Curata shares his take on the digital marketing landscape, including why his favorite type of content is a great video.
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An analysis of a quick Facebook outage proves just how important the social network is to brands’ visibility and engagement efforts.
A study finds it’s more important for digital marketing to tell a great story than deliver a strong sales pitch.
Marketing teams are increasing their budgets for email campaigns, social and web content because they’re seeing cross-funnel results.
Brands with the best blogs don’t just use content to promote their products – our lifestyles editor explains how to build a persona with writing.
Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.
Chipotle’s Cultivating Thought campaign shows how custom content is just as valuable for keeping customers engaged offline as it is on the web.
At ClickZ Live New York, Andy Beal shares some of the most important lessons brands can learn for reputation management.