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    Content Questionnaire: Pawan Deshpande, Curata

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    Pawan Deshpande, CEO of Curata shares his take on the digital marketing landscape, including why his favorite type of content is a great video.

    Mr. AP Style – Marketing #TWIT

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    We feel this web writer’s frustration on balancing AP style and engaging copy! Check out this week’s illustrated tweet. Marketing #TWIT.

    Facebook goes down, and social referral traffic drops 8.5 percent

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    An analysis of a quick Facebook outage proves just how important the social network is to brands’ visibility and engagement efforts.

    Brand storytelling>Brand selling: A tale of 2 Facebook marketing campaigns

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    A study finds it’s more important for digital marketing to tell a great story than deliver a strong sales pitch.

    Why brands are spending more on social, email and content marketing

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    Marketing teams are increasing their budgets for email campaigns, social and web content because they’re seeing cross-funnel results.

    Expand your brand: Conveying a lifestyle through your blog

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    Brands with the best blogs don’t just use content to promote their products – our lifestyles editor explains how to build a persona with writing.

    Don’t fear the @mention reaper: Most brand references are neutral

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    Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.

    Chipotle takes food for thought to the next level with custom brand content

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    Chipotle’s Cultivating Thought campaign shows how custom content is just as valuable for keeping customers engaged offline as it is on the web.

    Reputation management in an online world – Keynote from #CZLNY

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    At ClickZ Live New York, Andy Beal shares some of the most important lessons brands can learn for reputation management.