A new study outlines the top reasons users Like brands on Facebook, and how it differs by company and industry.
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Numerous studies point to the same conclusion – content marketing is becoming the focus of brands’ digital advertising strategies.
A new study suggests social media marketing is one of the most effective ways to drive website traffic, second only to organic search.
Some search analysts noted Google now includes navigation arrows in image searches, which might cause brands to lose clickthroughs.
Native advertising is surfacing as a controversial internet marketing practice. Before moving forward, consider the costs and benefits.