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    Content Creation

    Guess Who: How to create winning B2B buyer personas

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    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have […]
    Content Distribution

    How to select social networks for your content promotion goals [infographic]

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    Overwhelmed by your social media marketing options? Always opt for the one that delivers the most ROI.
    Content Strategy

    Turn social posts into leads

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    Is your social media marketing strategy generating leads? It should be.
    Content Strategy

    Beware neglecting your visitor persona

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    Does your buyer persona match your website visitors?
    Content Strategy

    Create B2B content that is as different as your buyer personas

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    No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.