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    An email copy testing & targeting 4-step guide from #CZLSF

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    Amazon’s email manager shared top tactics for copy, subject lines and A/B testing to drive better clicks, opens and more at ClickZ Live SF.

    Social metrics that matter: Google insights from #CZLSF

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    Google’s Adam Singer shared top Google Analytics tips for better social metrics (and overall marketing) at ClickZ Live SF.

    30 Tweet-sized insights we loved from #CZLSF

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    Brafton was at ClickZ Live in San Francisco this week. Check out some our favorite takeaways!

    Get more out of your paid social media marketing: Tips from #CZLNY

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    There are a number of ways companies can get more out of their paid strategies and two experts shared these insights at ClickZ Live NY.

    Reputation management in an online world – Keynote from #CZLNY

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    At ClickZ Live New York, Andy Beal shares some of the most important lessons brands can learn for reputation management.

    Self-serving content won’t serve ROI: How to put customers first #CZLNY

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    ClickZ Live NY speakers explained why companies need to dig deeper into data to improve their search marketing strategies.

    PPC & paid media: Is your content paying off? #CZLNY

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    ClickZ Live New York experts talked about using content and free tools to build smarter PPC strategies.