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    Want 101 percent more traffic? Commit to a content strategy


    Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.

    It pays to keep a close eye on analytics – a 404 error recovery story


    Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.

    Picture perfect: Why visuals are worth 35 percent more pageviews


    Companies that overlook the value of pictures Рeven stock images Рare doing their content marketing a disservice… and even losing leads.

    Content readers are 566 percent more likely to convert


    People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.

    Bad layouts can kill content marketing ROI: Small changes, big impact


    Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.

    Being there is half the battle: Blog content must be discoverable to drive results


    One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.

    B2B triples followers in a year with a steady stream of Twitter content


    One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.

    Stuck on a single approach? Get more traffic and engagement with an agile strategy


    Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

    Good blog content keeps visitors from bouncing off the page


    The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.