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    How social media event coverage builds relationships with industry influencers

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    Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

    Educate more, sell less: A success story for a bigger, more qualified online audience

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    Content marketing results for an IT security brand? 172% more blog traffic year over year.

    Where to place CTAs for an 83% increase in blog revenue

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    The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

    How to Create a Social Media Strategy That Caters to Diverse Audiences

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    Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

    Content marketing less is more: Fewer articles, more depth boosts web traffic & sales

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    Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.

    How to build an ecommerce blog for 535% ROI

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    This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.

    Why diversify content? Success story – 94% more organic traffic & new leads

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    Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights:  +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s […]

    3 steps to lowering your corporate blog’s bounce rate (by 80%!)

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    Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights:  80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors […]

    How to get 25% more referral traffic through email newsletters

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    The missing piece in your content marketing puzzle? Email newsletters