Content Analytics Archives - Brafton
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    How to interpret your average session duration

    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

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    Brafton 2017 Content Marketing Benchmark Report

    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our… Read more »

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    Learn Google Analytics Real-Time in 8 minutes

      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this… Read more »

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    Why a “good” average time on site doesn’t exist

    Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

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    Why content marketing is better than static websites

    Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

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    Beware neglecting your visitor persona

    Does your buyer persona match your website visitors?

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    Buzzwords killed your understanding of digital marketing [infographic]

    Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.

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    Get a head start by measuring marketing ROI early

    Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.

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    Content pruning: When to delete, deindex and repurpose

    Learn how pruning can help optimize your content marketing.

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    10 SEO marketing tools every pro should know in 2017

    You wouldn’t attempt to build a house with your bare hands, so why try to practice search engine optimization without the proper tools? Fortunately, whether money is no object or… Read more »

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