• Beware neglecting your visitor persona

    Does your buyer persona match your website visitors?

    Continue reading

    Buzzwords killed your understanding of digital marketing [infographic]

    Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.

    Continue reading

    Get a head start by measuring marketing ROI early

    Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.

    Continue reading

    Content pruning: When to delete, deindex and repurpose

    Learn how pruning can help optimize your content marketing.

    Continue reading

    10 SEO marketing tools every pro should know in 2017

    You wouldn’t attempt to build a house with your bare hands, so why try to practice search engine optimization without the proper tools? Fortunately, whether money is no object or… Read more »

    Continue reading

    Content ROI grows 50%: Oral care company generates traffic & conversions

    A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

    Continue reading

    Analytics spam referral traffic: How it got there & how to remove it

    A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

    Continue reading

    How to measure your content ROI #12DaysofContent

    Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th… Read more »

    Continue reading

    How to tell if your content makes people more likely to buy #12DaysOfContent

    Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.

    Continue reading

    Want engagement? Look at dwell time, not CTR [study]

    Click-through rate is a useful tool for measuring visitor engagement, but a new study reveals that dwell time might be a more effective way to assess the same behavior.

    Continue reading

    Have any marketing questions?

    Ask a Marketer