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    The Content Marketing Weekly: Fix site errors, win at search and understand robots


    Consolidate duplicate pages, prioritize local search and learn why bots won’t automate every aspect of content creation.

    How to interpret your average session duration


    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

    Brafton 2017 Content Marketing Benchmark Report


    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

    Learn Google Analytics Real-Time in 8 minutes


      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]

    Why a “good” average time on site doesn’t exist


    Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

    Why content marketing is better than static websites


    Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

    Beware neglecting your visitor persona


    Does your buyer persona match your website visitors?

    Buzzwords killed your understanding of digital marketing [infographic]


    Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.

    Get a head start by measuring marketing ROI early


    Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.