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    The Content Marketing Weekly: Fix site errors, win at search and understand robots

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    Consolidate duplicate pages, prioritize local search and learn why bots won’t automate every aspect of content creation.

    How to interpret your average session duration

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    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

    Brafton 2017 Content Marketing Benchmark Report

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    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

    Learn Google Analytics Real-Time in 8 minutes

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      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]

    Why a “good” average time on site doesn’t exist

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    Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

    Why content marketing is better than static websites

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    Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

    Beware neglecting your visitor persona

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    Does your buyer persona match your website visitors?

    Buzzwords killed your understanding of digital marketing [infographic]

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    Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.

    Get a head start by measuring marketing ROI early

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    Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.