At SES New York 2012, Google’s Avinash Kaushik reminded companies to look beyond “2 percent web conversions” and optimize for the real economic value offered by their internet marketing campaigns.
Google’s Matthieu McAuliffe suggests that online marketing impacts offline sales, and businesses that want to measure their internet marketing ROI must dive into the data.
Google’s new Real-Time Analytics data can help businesses gain instant insights that enable them to make more informed decisions on the direction of an SEO or social media marketing campaign.
Twitter decided to eliminate the Deck.ly feature from TweetDeck to promote consistency throughout its services, and it also announced Twitter Web Analytics.
Google has made an update to how it calculates a session in Analytics, and it hopes this will give users “a clearer understanding of website interactions.”
With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.
Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campaigns.