Only 3 percent of digital marketing budgets go to mobile strategy [study]
Considering how important mobile traffic is to online marketing, brands aren’t allocating as much of their digital budgets to smartphones as they should.
Considering how important mobile traffic is to online marketing, brands aren’t allocating as much of their digital budgets to smartphones as they should.
Google’s started showing Publisher thumbnails next to search results, and major brands are the primary beneficiaries now.
You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.
Traditional engagement metrics are excellent measures of regular user behavior, but impressions may be better at capturing the reach of social marketing content.
Google understands that Bot visits can muddy content analytics reports, so it updated its reporting functions to remove them from results.
Every industry is affected by seasonality in some way – and strategic brands will manage to use these to their advantage.
As fragmented as the internet seems today, it’s breaking into even more numerous channels and niches as mobile apps take over as a primary source of digital content.
According to recent research, people are using search engines less than in the past – but SEO isn’t dead, – it’s just diversified.
Without in-depth content, B2B prospects have no collateral resources to pass along to decision makers – so brands should be creating quality content no matter their industry.