ClickCease Content Analytics Archives - Page 4 of 20 - Brafton

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Only 3 percent of digital marketing budgets go to mobile strategy [study]

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Considering how important mobile traffic is to online marketing, brands aren’t allocating as much of their digital budgets to smartphones as they should.

Google adds Publisher thumbnails to mobile & desktop SERPs

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Google’s started showing Publisher thumbnails next to search results, and major brands are the primary beneficiaries now.

Setting up Goals in Google Analytics: How and why you should be tracking ROI

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You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.

Social marketing reach goes beyond Twitter’s 271 million active users

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Traditional engagement metrics are excellent measures of regular user behavior, but impressions may be better at capturing the reach of social marketing content.

Google Analytics to give more accurate traffic counts

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Google understands that Bot visits can muddy content analytics reports, so it updated its reporting functions to remove them from results.

Cheat sheet to seasonal traffic trends: Does your data align with your industry?

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Every industry is affected by seasonality in some way – and strategic brands will manage to use these to their advantage.

Mobile inception: The marketing channels within channels

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As fragmented as the internet seems today, it’s breaking into even more numerous channels and niches as mobile apps take over as a primary source of digital content.

Calling all channels: Total search traffic decreased in 2014

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According to recent research, people are using search engines less than in the past – but SEO isn’t dead, – it’s just diversified.

For B2B marketers, quality content surpasses keyword micromanagement [study]

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Without in-depth content, B2B prospects have no collateral resources to pass along to decision makers – so brands should be creating quality content no matter their industry.