Content Creation

Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users… Read more »

When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning… Read more »

B2B email marketing still works. Here’s how to make it work for you.

You thought you had everything figured out, and that’s exactly where you went wrong. You learned your products inside and out, learned your company values, learned about the market. Then… Read more »

It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced… Read more »

Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

Learn about brand development by laughing at Brafton’s formative years.

This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are… Read more »