Content Creation Archives - Brafton
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    We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know

    Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users… Read more »

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    The future is human: How emotional marketing works for B2B

    When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning… Read more »

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    How to make B2B email marketing work for you

    B2B email marketing still works. Here’s how to make it work for you.

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    3 reasons your content sucks

    You thought you had everything figured out, and that’s exactly where you went wrong. You learned your products inside and out, learned your company values, learned about the market. Then… Read more »

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    How do you create content that Google loves?

    It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced… Read more »

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    Re-branding and how it impacts your bottom line

    Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.

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    There and back again with Senior Editor Jeff Keleher

    Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

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    Laugh at the awkward photos from our brand development yearbook

    Learn about brand development by laughing at Brafton’s formative years.

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    Brafton’s Weekly Content Marketing Roundup: July 10 – July 14

    This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

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    What Game of Thrones teaches us about brand development

    “I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are… Read more »

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