Content Marketing Archives - Brafton
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    We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know

    Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users… Read more »

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    The Content Marketing Weekly: Company culture, conversion science and content intelligence

    The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to… Read more »

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    How to interpret your average session duration

    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

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    The four sales funnel metrics you should care about

    Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

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    A content marketer’s guide to creating personas

    Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.

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    The Content Marketing Weekly: The best B2B stats and optimizing the funnel

    Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you’re in for a treat this week.

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    Guess Who: How to create winning B2B buyer personas

    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have… Read more »

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    This is why parents make awesome content marketers

    Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for… Read more »

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    Going the distance with Content Marketing Strategist Emily Clark

    Whether it’s keeping her clients happy or running the Boston Marathon, Emily Clark knows what it takes to reach the finish line.

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    Bidding on competitor keywords: Is conquesting a waste of my time?

    All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of… Read more »

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