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    The art of the deal: Sales and strategy with Joe D’Angelo

    Joe D’Angelo explains how he became Brafton’s very own sales and strategy guru.

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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    Stop expecting your blog to be a gold mine

    Want to transform your blog into a lead generation machine? First figure out the role it plays in your content marketing strategy.

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    5 best practices for boosting your blog ROI

    Not happy with your blog performance? These best practices will give you what you need to increase your ROI.

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    Allow subject matter experts to enhance your content creation

    If you’re not leveraging subject matter experts for your content marketing, your strategy is suffering.

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    Brafton CEO Richard Pattinson predicts the future of content marketing

    The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.

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    Visualize it: Your brain on social media

    It’s time to pay attention to the “media” portion of social media. Here’s how.

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    How to post on Pulse to reach the heart of the conversation

    For B2B marketers, LinkedIn Pulse is quickly becoming an invaluable tool. Learn how to create content that resonates and engages your professional audience.

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    How to select social networks for your content promotion goals [infographic]

    Overwhelmed by your social media marketing options? Always opt for the one that delivers the most ROI.

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    The power behind customer case studies and testimonials

    Your happy customers can bring you even more business when you create engaging bottom-of-the-funnel content marketing assets: case studies and testimonials.

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