Content Strategy

Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

B2B email marketing still works. Here’s how to make it work for you.

Forget stuffy and sterile. B2B audiences want to talk to a human being.

If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.

Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

Trust translates to consumer attention and loyalty. How is your brand measuring up?

Want to know what it takes to be a Director of Content Marketing? Read all about Brafton’s own Katelynn Conlon.

Nothing’s worse for a brand than a stuffy, boring video. And when you think about it, which types of companies are more likely to make these kinds of videos, B2C… Read more »

Butterfly in the sky, Content Manager Mike O’Neill can go twice as high.

Want to learn more about how to relaunch content, or how to design a perfect social media profile? Then you’re in luck!