Content Strategy Archives - Brafton
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    How to flex your subject matter expertise with content marketing

    Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

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    How to make B2B email marketing work for you

    B2B email marketing still works. Here’s how to make it work for you.

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    Boring B2B content? It doesn’t have to be that way

    Forget stuffy and sterile. B2B audiences want to talk to a human being.

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    Make sure your brand never goes out of style

    If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.

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    There and back again with Senior Editor Jeff Keleher

    Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

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    How to supercharge brand trust with your content marketing

    Trust translates to consumer attention and loyalty. How is your brand measuring up?

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    Diving deep into the industry with Director of Content Marketing Katelynn Conlon

    Want to know what it takes to be a Director of Content Marketing? Read all about Brafton’s own Katelynn Conlon.

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    B2B video marketing really works and this is how

    Nothing’s worse for a brand than a stuffy, boring video. And when you think about it, which types of companies are more likely to make these kinds of videos, B2C… Read more »

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    Take a look, it’s in a book: Livin’ and learnin’ with Content Manager Mike O’Neill

    Butterfly in the sky, Content Manager Mike O’Neill can go twice as high.

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    Brafton’s Weekly Content Marketing Roundup June 5 – June 9

    Want to learn more about how to relaunch content, or how to design a perfect social media profile? Then you’re in luck!

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