Content Strategy Archives - Brafton
  • X
    Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox.

    Tales from the crypt: Reviving your content from the marketing grave

    You’ve got a graveyard full of old marketing content. Don’t let it lie there forever. Bring it back and put it to good use for your brand.

    Continue reading

    This weird world of content marketing

    Easy content marketing is a whisper of the past. Much like the easy oil from the early days of the oil industry, all that remains is reserved for the most ambitious and resourceful content marketers.

    Continue reading

    12 ultimate tools to improve your content quality right now

    Better content = better leads. And it’s all made simple with content creation tools.

    Continue reading

    11 exciting B2B marketing trends you need to know for 2018

    Which of these B2B marketing trends will you capitalize on in 2018? Which ones will you let pass you by?

    Continue reading

    We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know

    Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users… Read more »

    Continue reading

    The Content Marketing Weekly: Company culture, conversion science and content intelligence

    The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to… Read more »

    Continue reading

    Going the distance with Content Marketing Strategist Emily Clark

    Whether it’s keeping her clients happy or running the Boston Marathon, Emily Clark knows what it takes to reach the finish line.

    Continue reading

    Two wrongs don’t make a right: Unsuccessful B2B marketing campaigns

    Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.

    Continue reading

    How to flex your subject matter expertise with content marketing

    Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

    Continue reading

    How to make B2B email marketing work for you

    B2B email marketing still works. Here’s how to make it work for you.

    Continue reading

    Have any marketing questions?

    Ask a Marketer