ClickCease Content Strategy Archives - Page 100 of 103 - Brafton

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Branding your business through social media – or not

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Social media marketing is a complex practice that some brands think will make them easy money – but it won’t if companies don’t take branding through sites like Facebook and Twitter seriously.

Matt Cutts to marketers: Embrace your online identity and reputation

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​Matt Cutts is excited about publishers using Authorship markup​ ​because it might​ ​clean up web spam and help credible authors climb search rankings.

Marketers give 3 reasons why online video content outperforms TV

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Marketers are spending more on digital video marketing as they recognize that custom content is the most effective way to reach prospects.

New Pinterest search improves social content planning and discovery

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Pinterest adds a new search function that makes it easier for brands to organize their social media content for rediscovery.

Content automation helps performance leaders mimic real-time marketing

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​Real-time marketing helps fulfill customers’ immediate needs, and analytics help brands anticipate popular subject matter to fuel lead generation.

Content Marketing Recap: May 2013 (Video)

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Brafton’s take on the biggest content marketing trends of May can help you build June (and ongoing) strategies.

Google gives marketers more control over content analytics

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Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.

Is neuroscience key to saving money with video marketing campaigns?

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A new Nielsen study suggests neuroscience data shows marketers when their video ads are working and where they need to trim the fat.

Marketers spend more on search ads and content to keep websites fresh

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Search ad revenue and content marketing budgets rise as companies realize fresh content keeps their websites in the spotlight.