email marketing Archives - Brafton
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    The Content Marketing Weekly: Company culture, conversion science and content intelligence

    The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to… Read more »

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    5 secrets for storytelling in the age of marketing automation

    By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy…. Read more »

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    Brafton’s Weekly Content Marketing Roundup July 17 – July 21

    This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

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    Fill ‘er up: Fuel your content strategy with email marketing

    Your content will stall unless you’ve got the right promotion methods. Here’s why email marketing gets you going where you need to go.

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    Most popular distribution channels to deal out your content [gif]

    Don’t take a gamble when it comes to distributing your content – use the most popular channels to put your brand in front of the right audience.

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    The do’s and don’ts of creating amazing email newsletters

    These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.

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    In 2015, email marketers want to increase click-through rates

    Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?

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    Dynamic email marketing builds loyalty, drives leads [data]

    Filling News Feeds and blog sections with similar content doesn’t move prospects closer to your brand, and the same is true with email marketing.

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    Stop talking about personalization and do it – Your email marketing depends on it

    Marketers say email marketing is the most effective and easy digital marketing tactic, but are they losing revenue by failing to personalize content?

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    Gmail makes email unsubscribing easier & says it’s good for brands

    Email marketing might be one of the best tactics for reaching customers, but Gmail is making it easier for them to unsubscribe.

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