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    12 ultimate tools to improve your content quality right now


    Better content = better leads. And it’s all made simple with content creation tools.

    The Content Marketing Weekly: Company culture, conversion science and content intelligence


    The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to […]

    5 secrets for storytelling in the age of marketing automation


    By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy. […]

    Brafton’s Weekly Content Marketing Roundup July 17 – July 21


    This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

    Fill ‘er up: Fuel your content strategy with email marketing


    Your content will stall unless you’ve got the right promotion methods. Here’s why email marketing gets you going where you need to go.

    Most popular distribution channels to deal out your content [gif]


    Don’t take a gamble when it comes to distributing your content – use the most popular channels to put your brand in front of the right audience.

    The do’s and don’ts of creating amazing email newsletters


    These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.

    In 2015, email marketers want to increase click-through rates


    Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?

    Dynamic email marketing builds loyalty, drives leads [data]


    Filling News Feeds and blog sections with similar content doesn’t move prospects closer to your brand, and the same is true with email marketing.