ClickCease Engaging Customers Archives - Page 42 of 42 - Brafton

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Contests or content for converting site visitors and social followers?

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Online contests drive website conversions by building hype, but companies shouldn’t overlook old-fashioned content marketing for ROI.

Why news content clicks, shares may not mean engagement, conversions

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Brands may not be seeing optimal ROI from their news content because readers aren’t actually reading online content past the fold, or at all.

Create custom content to get more duplicate leads and conversions

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Marketers are making mistakes if their web content doesn’t generate duplicate leads, as return visitors have higher conversion rates.

Color, texture drive engagement with social media content on Pinterest [data]

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​A new study from Curalate suggests brands should create colorful, texture-rich social media content to boost engagement rates.

Marketers must start conversations online, finish them in stores

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While marketers must keep mobile SEO in mind as device adoption rises, a survey finds consumers still prefer to convert offline.