Contests or content for converting site visitors and social followers?
Online contests drive website conversions by building hype, but companies shouldn’t overlook old-fashioned content marketing for ROI.
Online contests drive website conversions by building hype, but companies shouldn’t overlook old-fashioned content marketing for ROI.
Brands may not be seeing optimal ROI from their news content because readers aren’t actually reading online content past the fold, or at all.
Marketers are making mistakes if their web content doesn’t generate duplicate leads, as return visitors have higher conversion rates.
A new study from Curalate suggests brands should create colorful, texture-rich social media content to boost engagement rates.
While marketers must keep mobile SEO in mind as device adoption rises, a survey finds consumers still prefer to convert offline.