engaging

According to content creation expert Joe Pulizzi, the key to successful social distribution is in reaching the third circle of followers online.

Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.

Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.