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    How to tell if people are engaging with your content #12DaysofContent

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    Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

    How to entertain people with your content #12DaysofContent

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    Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.

    Tell a better story: Long-form, in-depth articles get 2x as much engagement

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    Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

    How to cut your content’s bounce rate #12DaysofContent

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    These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.