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    Snapchat launches Discover, new storytelling feature for brands


    A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.

    Content Questionnaire: Steve Yuen, Zipcar


    We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.

    Combat content saturation: When to post for the most engagement


    Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.

    Analytics spam referral traffic: How it got there & how to remove it


    A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

    45% of web marketing strategies based on thought leadership content


    Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies.

    Your team’s not-so-secret weapon for content marketing & B2B lead gen


    Lead gen is a top marketing priority in 2015 and brands need to produce the right content to pull new customers through the sales funnel.

    Writing SEO content with an eye toward social media


    A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.

    3 Twitter updates you can expect to see soon


    “While You Were Away” updates, a new business acquisition and video marketing roll out among the top updates for Twitter so far this year.

    Insurance provider grows organic traffic & conversions with content marketing


    Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.