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The three E’s of successful content marketing: Engage, Educate, Earn

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Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.

Despite minor changes, Google’s new privacy policy raised concern on first day

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Google’s new privacy policy launched on Thursday, and lawmakers and consumers alike are concerned with its effect on privacy.

36 states’ attorneys general to meet with Google over privacy policy

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Thirty-six attorneys general from states across the U.S. signed a letter sent to Google detailing concerns over the company’s new privacy policy.

Latest Google+ feature released with ‘Share’ button on Google.com

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Google has added a Share feature on its homepage to allow users to post content to Google+ as soon as they hit search.

Google, Bing gain ground in January, while Yahoo falls

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Market research firm comScore released its January 2012 search engine rankings, which showed Google now holds more than two-thirds of the market.

Mobile web access up in fourth quarter of 2011, report says

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Mobile web access grew substantially in the fourth quarter of 2011, with more than 47 percent of mobile phone owners accessing the web.

Google hits 90 million Google+ members and requires new users to go social

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Search and social marketers take note: Google may soon add to its 90 million users as it simultaneously pushes unification of its services, requiring new users to make Google+ accounts.

New algorithm shift could penalize for excessive ads ‘above the fold’

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A new algorithm update will negatively impact website that feature excessive ads (instead of informative content) on the top of a page, forcing users to scroll down.

Study: Content marketing targeted at influential female shoppers often misses the mark

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A report from The Women’s Heart Link Network found that digital marketing campaigns aimed at middle-aged women must evolve with the demographic.