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    An inside look at Twitters’ new profile presentation and interface for marketers


    A series of new additions to Twitter profiles are expected to make the website easier to use, and they may boost brand discovery for social media marketers.

    Boosting Business with Twitter Marketing: 10 tips from SMX


    At SMX Social Media Marketing, experts shared insights on high-performing Twitter marketing strategies. Here’s Brafton’s top 10 Twitter marketing takeaways.

    More than one-quarter of businesses use third parties to boost web marketing


    A report from BIA/Kelsey found that 27 percent of businesses have opted to use third parties to manage their web presence more effectively.

    AT&T generates product demand with social content marketing


    A report from eMarketer found that implementing content marketing and a social strategy helped AT&T foster better relationships with current and future prospects.

    Eight brand success pointers from Coca-Cola: Insight from ad:tech New York


    At ad:tech New York 2011, Wendy Clark of Coca-Cola Company delivered an exceptional keynote on core principles to maximize brand value.

    Social media marketing drives content readership


    A report from PR Newswire and Crowd Factory found that social media plays a critical role in the success of content marketing campaigns.

    Search marketing alert: Bing more ‘biased’ than Google, study says


    An independent SEO study found claims of Google’s anti-competitive practices are exaggerated, contradicting a similar report released earlier this year. The findings suggest good search engine optimization practices offer businesses the chance for top SERP positions.

    SEO alert: Google factors ‘freshness’ into search results


    Google fellow Amit Singhal reported on Thursday that the company has made an update to its algorithm that rewards fresh content, and brands might find publishing industry news helps them stay ahead of the search curve.

    Study: SEO better than PPC for lead generation


    A report from Webmarketing123 shows that B2B and B2C marketers say SEO campaigns are most likely to improve lead generation.