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    Forty-one percent of companies struggle to create content for lead generation


    The Content Marketing Institute and Marketing Profs recently collaborated on a survey that named producing content likely to convert prospects as marketers’ top content marketing challenge.

    Introducing Brafton’s Infographic: Why content for SEO?


    Content marketing is key to SEO success. Check out our infographic and learn why.

    Social Media Marketing for the Skeptic


    Here’s some insight on social marketing’s reach and how Brafton’s B2B clients who may have once been social skeptics are seeing valuable traffic from this space.

    Three Fundamental Design Best Practices to Maximize Content Marketing Success


    Content marketing is vital in today’s marketing toolkit. However, the content itself needs to be displayed and treated properly to successfully attract your target audience. Read on to discover best practices and learn how to make the most of your content marketing spend.

    Blogs critical element of B2C content marketing


    Chris Baggott, a content marketing expert, pointed to updated blogs as an easy method of keeping web content fresh.

    Six tips for better link building: SEO insight from SES San Francisco


    At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.

    Fifty-two percent of consumers say blog content has led to purchases: SES San Francisco insight


    Charles Black, president and chief strategy officer of Technorati Media, shared some data with SES San Francisco attendees about the power of content marketing in driving sales.

    Content marketing helps business grow 600 percent


    Shauna Mei, founder of AHALife, says her business has grown 600 percent in the past year in large part because she focused on using content marketing to convey her company’s story.

    Can Google+ bring better social traffic? (A Brafton-specific case study)


    Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.