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    The new gold rush is about to begin: Five ways Google+ could impact search and social marketing


    As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.

    Marketing execs agree: Content marketing requires strategy and manpower


    A recent post on the Content Marketing Institute site highlights the fact that businesses expanding their content marketing efforts should consider working with partners that offer both strategies and manpower.

    Three Free Analytics Tools to Find Your Most Valuable Content Pages


    With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.