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    Content Questionnaire: Carly DeFilippo, Institute of Culinary Education

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    Get some delicious marketing insights from the Institute for Culinary Education’s Social & Content Manager, Carly DeFillipo.

    Brands will spend more on marketing tech in 2015

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    Two-thirds of brands plan on spending more on marketing technology in 2015 than they did in the previous year, according to a study by Conductor.

    How Cosmo saw a 200% increase in Facebook engagement with video content

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    For ultimate engagement, brands should post videos on Facebook and other channels so that content reaches the right niche audience.

    Say hi to Brafton at Affiliate Summit West in Las Vegas Jan. 18-20 #ASW14

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    If you’re attending Affiliate Summit West, make sure to stop by booth #9017 to chat with Brafton about digital marketing and lead generation.

    Why YouTube video marketing is hotter than a stolen habanero

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    Video content is hot right now, but marketers need to make sure there is demand from consumers before launching into a full-scale YouTube campaign.

    The latest from Twitter: “While You Were Away” round ups​

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    Twitter is experimenting with a new way to share popular social content with users. Find out how it’s part of a larger trend toward increasing marketing visibility.

    ​3 ways to get more social shares from your content​

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    We ​analyzed ​the most socially shared content posts of 2014. Here’s what we found.

    By 2017, 74% of web traffic will come from video

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    Marketers need to invest in video to maintain their search traffic as more clicks go to ​visual content.

    Grow your audience: Striving to reach the third circle

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    According to content creation expert Joe Pulizzi, the key to successful social distribution is in reaching the third circle of followers online.