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    Avoid an SEO hit by differentiating between reviews and testimonials

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    Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.

    10 content marketing resolutions for 2015

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    Here are 10 content marketing resolutions that can help you become more successful and stand out from the competition in 2015.

    4 non-content resolutions for your content marketing

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    Do you have trouble sticking to New Years resolutions? Here are four non-content goals you can apply to your 2015 web marketing.

    Lyrics in Google search – the beginning of the end for organic content?

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    Google starts showing song lyrics directly in search results, and the Knowledge Graph could continue to show content in results pages.

    Want 20% more web readers? Diversify your content strategy

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    A Brafton client diversified its content strategy and saw 20 percent more readers on its website.

    Why 41% of brands are hurting their local SEO efforts

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    When it comes to local search, something as small as mismatched citation information can have a big impact on SEO visibility.

    In 2015, email marketers want to increase click-through rates

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    Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?

    Tips to optimize your content for mobile readers

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    Mobile search is becoming a top priority for marketers. Here are some strategies that can optimize web content for mobile viewers.

    Instagram continues to crush other social marketing networks in brand engagement

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    Continuing a trend that began earlier this year, Instagram blows its competition out of the water with the amount of engagement between users and brands.