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    Avoid an SEO hit by differentiating between reviews and testimonials


    Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.

    10 content marketing resolutions for 2015


    Here are 10 content marketing resolutions that can help you become more successful and stand out from the competition in 2015.

    4 non-content resolutions for your content marketing


    Do you have trouble sticking to New Years resolutions? Here are four non-content goals you can apply to your 2015 web marketing.

    Lyrics in Google search – the beginning of the end for organic content?


    Google starts showing song lyrics directly in search results, and the Knowledge Graph could continue to show content in results pages.

    Want 20% more web readers? Diversify your content strategy


    A Brafton client diversified its content strategy and saw 20 percent more readers on its website.

    Why 41% of brands are hurting their local SEO efforts


    When it comes to local search, something as small as mismatched citation information can have a big impact on SEO visibility.

    In 2015, email marketers want to increase click-through rates


    Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?

    Tips to optimize your content for mobile readers


    Mobile search is becoming a top priority for marketers. Here are some strategies that can optimize web content for mobile viewers.

    Instagram continues to crush other social marketing networks in brand engagement


    Continuing a trend that began earlier this year, Instagram blows its competition out of the water with the amount of engagement between users and brands.