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    What is a subdomain and how does it impact SEO? [Infographic]

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    Subdomains can have a profound effect on your SEO performance. But what are they exactly, and how do they impact site ranking?

    SEO

    The best keyword optimization techniques for 2019

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    Keyword optimization best practices are always in flux. What techniques should content marketers keep their eyes on in 2018?

    SEO

    How to perform an SEO checkup in 2019

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    Performing regular SEO checkups on your site helps identify its biggest strengths and pinpoint your most valuable opportunities for growth.

    SEO

    Everything you need to know about Google Local Business Cards in 2019

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    Leapfrog competitors and capture high-intent local leads through optimized business listings. Here’s how.

    When to post on Twitter, Facebook and Instagram

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    Build a successful social calendar by knowing what days and times to post on social sites.

    Over and around: Andrew Walters on Brafton Consulting

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    Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.

    Social media circulation: Promoting different types of content

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    Social media and content marketing are a marriage made in heaven, but success depends on aligning different types of content with specific platforms.

    Cast your net wider with online content syndication

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    You can successfully expand your marketing reach by partnering with video, graphic and article syndication sites.

    Fitting in: Outstanding native ad campaigns from 2016

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    While it has its detractors, there’s no denying native advertising can be an incredibly effective way to combine quality content and commercial goals.