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    #WAM: Syncing Search Console will make you a rockstar analyst

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    We try to keep our metrics as secular as possible, but in this case, we must bend a knee. No other metric gives you a health check, segmented landing page […]

    #WAM: Identifying and killing spam bots

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    A surprise spike in data? How exciting. Oh wait… Lions and tigers and spam bots, oh my! Spambots are the bane of digital marketers’ existence, throwing false positives and negatives […]

    How to interpret your average session duration

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    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

    The best content for every stage of your marketing funnel

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    Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling […]

    Brafton 2017 Content Marketing Benchmark Report

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    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

    Google Analytics goals: Your ticket to going platinum

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    Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.