#WAM: What are campaigns and why would you use them?

We try to keep our metrics as secular as possible, but in this case, we must bend a knee. No other metric gives you a health check, segmented landing page […]

A surprise spike in data? How exciting. Oh wait… Lions and tigers and spam bots, oh my! Spambots are the bane of digital marketers’ existence, throwing false positives and negatives […]

Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling […]

We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our […]

Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.