Google Archives - Brafton
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    From keywords to content: Walk a mile in searchers’ shoes

    Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.

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    Remember when we saw Google naked?

    We explore why giving a blog post a creative title made Google think it was about something entirely different than content marketing.

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    Burn it to the ground – an SEO story [success story]

    No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

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    Why you need to start using Search Console

    Think using Google Analytics is enough? Think again.

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    It’s February: Are you using expanded text ads yet?

    Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.

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    I saw Google naked in the shower

    A lesson in learning more about Google’s ranking algorithm through researching a Google Analytics anomaly on our own blog.

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    Content pruning: When to delete, deindex and repurpose

    Learn how pruning can help optimize your content marketing.

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