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    Whitepaper or eBook: Which should you use?

    Check out these tips to learn whether to provide prospects with a whitepaper or eBook download.

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    Savvy shoppers spent 12-15 hours consuming content, researching holiday purchases

    Data shows consumers are spending more time than ever researching products before buying, and companies with content give them the information they need in the formats they want.

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    Don’t build links, earn them: Google targets private blog networks

    Instead of resorting to private blog networks, brands should focus on learning which content brings in traffic and links, then produce more of it.

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    How to beautify your site content [video]

    Graphics bring color and life to any boring website. Make sure your web presence is pretty with graphics and design content.

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