Lead Gen & Sales Archives - Brafton
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    The four sales funnel metrics you should care about

    Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

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    How to craft content for B2B sales cycles

    Keep B2B sales cycles top of mind when crafting your content marketing strategy.

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    How to use video effectively at each stage of the B2B sales process

    Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service… Read more »

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    10 tips for creating a compelling infographic [infographic]

    Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

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    How to craft case studies that convert

    Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.

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    The ABCs of ABM: What to Know About Account-Based Marketing

    Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.

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    Boost your conversions with these 6 landing page best practices

    These landing page best practices will help bring in more visitors to your site and effectively convert them to leads.

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    Avoid a website traffic jam with these lead generation techniques

    Follow these lead generation techniques to ensure your site traffic moves smoothly along the sales funnel highway

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    Top 4 eBooks of 2016

    These four eBooks represent the best of the best in 2016. Want to know why?

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    How to select the right CTA for different content types

    Determining the type of CTA that is most appropriate for your content is crucial to marketing success.

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