ClickCease Lead Gen & Sales Archives - Page 3 of 20 - Brafton

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Push traffic down the sales funnel with these conversation optimization tips

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Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.

2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent

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It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in […]

Timing is everything: How to use content for the busiest HR season

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Finding candidates and employers is the most important challenge HR firms face. Learn when to target them and what kind of content works best for marketing.

Where to place CTAs for an 83% increase in blog revenue

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The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

3 Ways content marketing can be used as a sales tool

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A smart salesperson understands the power of content marketing, but still might be underutilizing content as a sales tool. Here are 3 ways sales teams can leverage content.

5 Conversion hacks from Larry Kim at #SMX EAST

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Larry Kim shares 5 CRO hacks from SMX East, covering why you should kill your landing pages and how to replicate your customers.

Success story: The healthcare company that’s generating leads with content marketing

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Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.

Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing

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Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.

Looking for more web leads? Here’s a strategy that got 480% more conversions

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An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.