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    How to craft case studies that convert

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    Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.

    The ABCs of ABM: What to Know About Account-Based Marketing

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    Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.

    Close the lead generation gap with mid-funnel content [success story]

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    Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.

    Turn social posts into leads

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    Is your social media marketing strategy generating leads? It should be.

    Whitepaper or eBook: Which should you use?

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    Check out these tips to learn whether to provide prospects with a whitepaper or eBook download.