ClickCease leading edge Archives - Brafton

No nonsense.
Just really good
marketing insights.

Sign up to get free
weekly resources.

Thanks for

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

Brafton CEO Richard Pattinson predicts the future of content marketing


The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.

Leading edge: Do I really need to outsource my content marketing?


Unsure whether ’tis better to outsource or keep your content marketing in the family? Brafton CEO Richard Pattinson soliloquies on the best

Leading edge – from print to digital: The evolution of content marketing


Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.

Leading edge: The changing landscape of business marketing


Brafton CEO Richard Pattinson dissects the transformation of digital marketing and its role now and moving forward.