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    Brafton CEO Richard Pattinson predicts the future of content marketing

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    The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.

    Leading edge: Do I really need to outsource my content marketing?

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    Unsure whether ’tis better to outsource or keep your content marketing in the family? Brafton CEO Richard Pattinson soliloquies on the best

    Leading edge – from print to digital: The evolution of content marketing

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    Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.

    Leading edge: The changing landscape of business marketing

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    Brafton CEO Richard Pattinson dissects the transformation of digital marketing and its role now and moving forward.