marketing automation Archives - Brafton
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    5 secrets for storytelling in the age of marketing automation

    By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy…. Read more »

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    How to segment your marketing automation lists with content data

    Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.

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    The definitive guide to driving nurture emails with content

    Email marketing drives leads to convert, and the right content is what will fuel that effort.

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    4 marketing automation tips to engage & capture leads with content

    Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads.

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    Attract wider audiences & build leads with top-of-funnel content

    Content fuels your marketing automation and lays the groundwork for your campaign. Here’s how to attract audiences and leads for your marketing automation.

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    4 ways to drive better communication: How content fuels your marketing automation

    If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.

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