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    SEO

    Penguin 4.0 is here: Don’t get caught on thin ice

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    It’s been a long time coming. Penguin 4.0 is here, and we’ve got 3 tips to help you avoid penalties.

    5 must-read recaps of Content Marketing World 2016

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    Whether you attended every session or missed the event entirely, these recaps will provide you with what you need to know from Content Marketing World 2016.

    SEO

    Google will start penalizing mobile pop-ups: Here’s what to do

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    Google will begin penalizing mobile sites for using pop-ups and interstitials. Is yours at risk?

    5 lessons designers can learn from Google Maps’ update

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    Google Maps made some subtle but effective changes to their design. Here are the 5 lessons you can learn from their update.

    #CMWorld is less than a month away: Are you ready?

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    #CMWorld is in less than a month. Here’s a look at some can’t-miss speakers, sessions and things to do in Cleveland.

    The 3 reasons Verizon acquired Yahoo: Content, data & video

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    The Verizon-Yahoo deal shows us that targeted digital content is gold, but it’s only as powerful as the platform it is delivered on.

    SEO

    Beyond HTTPS security: SEO benefits of making the switch

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    HTTPS now accounts for 30 percent of first-page Google results. Here’s why you should use it not just for security, but for SEO.

    eBay is using Google AMP – and you should too

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    This month, eBay became the first major non-news website to begin widely showing AMP results. Here’s why this is a good sign for content marketers.

    Marketing takeaways from 3 major Apple WWDC16 announcements

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    What do Apple’s announcements at WWDC16 about macOS, Siri and iMessage mean for marketers?