Is content marketing more like journalism, or the other way around?
Google recently launched Media Tools, a platform that supports brand journalism and marketers are wise to leverage timely get on board.
Google recently launched Media Tools, a platform that supports brand journalism and marketers are wise to leverage timely get on board.
Twitter announced it will soon deliver ads tailored to users’ interests in an effort to provide relevant, real-time content.
Brands with fast-loading mobile sites see better traffic and conversions from their news content because speed is the most important to UX.
Brands can fill a growing gap in traditional reporting with news content marketing.
Content marketing is a winning strategy for lead generation, and customer centricity is the key to success.
Major networks’ news content quality continues to dip, while consumers head to social media resources for the latest current events.
A new study shows that business-facing brands still struggle to allocate appropriate resources toward content creation efforts.
A new study shows that today’s modern marketer can see high returns with branded web content, video content and infographics.
A new study shows that companies realize they need custom news content, but they don’t understand how to leverage this media for search and social marketing.