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    Is content marketing more like journalism, or the other way around?

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    Google recently launched Media Tools, a platform that supports brand journalism and marketers are wise to leverage timely get on board.

    Twitter experiments with tailored ad targeting

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    Twitter announced it will soon deliver ads tailored to users’ interests in an effort to provide relevant, real-time content.

    News content readers say site speed matters most for mobile [study]

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    Brands with fast-loading mobile sites see better traffic and conversions from their news content because speed is the most important to UX.

    Custom content must satisfy readers’ news cravings

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    Brands can fill a growing gap in traditional reporting with news content marketing.

    B2Bs with customer-centric custom content score better leads [data]

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    Content marketing is a winning strategy for lead generation, and customer centricity is the key to success.

    News breaks fast on Facebook: News content marketing helps brands win leads

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    ​Major networks’ news content quality continues to dip, while consumers head to social media resources for the latest current events.

    Struggling with strategy: B2B content marketing still met with challenges

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    ​A new study shows that business-facing brands still struggle to allocate appropriate resources toward content creation efforts.

    Content Marketing: Your ‘relationship tool’ for awareness and sales

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    ​A new study shows that today’s modern marketer can see high returns with branded web content, video content and infographics.

    Brands with online newsrooms still lack SEO, content plans

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    A new study shows that companies realize they need custom news content, but they don’t understand how to leverage this media for search and social marketing.