OMMA expert: Storytelling (still) key to marketing success

At OMMA, CP+B CEO Andrew Keller emphasized that good brand stories are what drive sales – no matter the network being used to reach audiences.
At OMMA, CP+B CEO Andrew Keller emphasized that good brand stories are what drive sales – no matter the network being used to reach audiences.
MediaPost’s upcoming Online Media, Marketing and Advertising conference (OMMA) in NYC offers best practices for companies looking to build online audience engagement and sales. Brafton will offer attendees content marketing tips.