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    Why frequency matters for your Facebook ads

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    How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However, […]

    Are your ad dollars going to Tinder instead of Facebook?

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    It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find […]

    Walkthrough: Lead generation from paid social ads [eBook]

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    Unlock your potential with this eBook, and level up your social media marketing game by equipping paid ads to win more leads.

    It’s February: Are you using expanded text ads yet?

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    Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.

    4 surefire strategies for mixing PPC and content marketing

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    Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together.