Promotional brand content is taking on a new look as it moves onto visually focused social networks like Instagram and Pinterest.
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Marketers are dipping their toes in native ad waters, but they need to know the benefits and drawbacks before diving in headfirst.
Facebook is putting its sponsored ads on pause as part of its larger efforts to streamline social media marketing options.
Content marketing strategies must be agile to keep up with search marketing landscape changes, including the peak of desktop ad spending.
Big businesses are spending more on paid search ads, but smaller brands are staying competitive with strong SEO strategies and content marketing campaigns.
Search ad revenue and content marketing budgets rise as companies realize fresh content keeps their websites in the spotlight.
Google recently updated AdWords Editor features to give marketers more control over their paid search campaigns.