Content marketing is king in AOL’s Project Devil display ad format
AOL may catch the interest of internet users and online marketers with its latest content-based, decluttering ad format that it hopes will make the web a better place.
AOL may catch the interest of internet users and online marketers with its latest content-based, decluttering ad format that it hopes will make the web a better place.
Most consumers have an annual holiday ritual of vowing that next year they’ll start their shopping earlier, but a new study from Marin Software suggests the odds of shoppers waiting until December are in search marketers’ favor.
In a press conference, Google CEO, Eric Schmidt gave some candid insight on how the social side of Google (likely coming this fall) could improve search.
By creating content for the Google Display Network that makes its products contextually relevant to consumers, Seventh Generation has been able to drive sales and reduce its cost-per-conversion.
Following the transition of Yahoo’s organic search results to Bing, many marketers have been waiting to see how the combined powers of Microsoft and Yahoo will fare against Google in the search market.
AT&T is trying to position itself as the company that understands the intent of local searches with the rebranding of the Yellow Pages (now simply YP), and marketers may want to take advantage of the business directory to catch consumers’ clicks..
Match.com International helps users connect with romantic partners, but marketers may fall in love with Google AdWords in light of the dating site’s impressive results using the ad network.
While the search world is buzzing about predicted queries taking over computers, it may soon be buzzing about Google taking over televisions.
Google Instant is taking search to the next level by giving consumers relevant results before they finish typing a query.