ClickCease Paid Search Archives - Page 14 of 19 - Brafton

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Content marketing is king in AOL’s Project Devil display ad format

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AOL may catch the interest of internet users and online marketers with its latest content-based, decluttering ad format that it hopes will make the web a better place.

Search marketers, catch clicks from holiday shoppers during “Peak Week”

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Most consumers have an annual holiday ritual of vowing that next year they’ll start their shopping earlier, but a new study from Marin Software suggests the odds of shoppers waiting until December are in search marketers’ favor.

Google CEO says social component Google Me will improve search and ads, but Google wants Facebook

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In a press conference, Google CEO, Eric Schmidt gave some candid insight on how the social side of Google (likely coming this fall) could improve search.

Seventh Generation finds contextual content boosts Google Display Network conversion 102 percent

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By creating content for the Google Display Network that makes its products contextually relevant to consumers, Seventh Generation has been able to drive sales and reduce its cost-per-conversion.

ComScore search rankings indicate Microsoft, Yahoo searches on the rise

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Following the transition of Yahoo’s organic search results to Bing, many marketers have been waiting to see how the combined powers of Microsoft and Yahoo will fare against Google in the search market.

AT&T positions itself in the search market with Yellow Pages’ ‘Click Less. Live More’ campaign

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AT&T is trying to position itself as the company that understands the intent of local searches with the rebranding of the Yellow Pages (now simply YP), and marketers may want to take advantage of the business directory to catch consumers’ clicks..

Match.com International sees 84 percent increase in conversions with Google AdWords Conversion Optimizer

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Match.com International helps users connect with romantic partners, but marketers may fall in love with Google AdWords in light of the dating site’s impressive results using the ad network.

Google TV: Search marketing hits the living room

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While the search world is buzzing about predicted queries taking over computers, it may soon be buzzing about Google taking over televisions.

Google Instant’s dynamic search: Does it change search marketing?

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Google Instant is taking search to the next level by giving consumers relevant results before they finish typing a query.